Clayton Alderfer (1972) of Yale University developed ERG Theory based on the empirical research. He modified Maslow’s five levels of needs to three levels and labelled them as needs for Existence, Relatedness and Growth. The name ERG has been derived from the first letters of each such need. ERG theory differs from Maslow’s Need Hierarchy […]
How ERG Theory differs from Maslow’s Need Hierarchy Theory of Motivation?
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