It comprises national newspapers, regional newspapers, English dailies, vernacular papers, consumer magazines, trade journals, technical journals, professional journals, directories and yearbooks.
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Advantages of Newspapers Advertising:
1. In-depth coverage
ADVERTISEMENTS:
2. Mobility
3. Results assessable (coupons)
4. Improved printing due to availability of better technology
5. Cheapest in per capita viewing
ADVERTISEMENTS:
6. Flexibility of immediate insertion
Disadvantages of Newspapers:
1. Short shelf life, newspapers are read only once.
2. Poorly print limits creativity
3. Ad space may be expensive, Passive medium (people are not forced to see and read)
ADVERTISEMENTS:
4. No audio-video element
5. Less up to-date in news coverage
6. A literacy (literate but finding an arduous activity)
7. Your ad to compete against the clutter of other advertisers
8. Targeting difficult
9. Competitors can immediately react to your ads.