We come across the different types of advertisements in our day-to-day life.
They have invaded every aspect of our day to day dealings, our conversations, our thoughts and to a certain extent control our behavior as customers and consumers of goods and services. Advertisements stare and scream at us from every street corner, every newspaper, every magazine, every hoarding, every stall or shop or showroom to walls of every public building, vehicle, radio and television. They don’t even spare our computer screens when all we are interested in is checking our mail or even simply browsing through. The world has suddenly become advertisement conscious so much so that at night the city lights up with thousands of neon glow signs proclaiming, capturing and demanding our attention.
It seems that the corporate world was not enough for them and that advertisements have crept even into smaller and insignificant things of our life. Everything from education to career building to buying soap or a mobile, one has to rely upon advertisements. Nothing it seems can be achieved without advertisements. They are the ones that tell us what soap to use, which biscuit to eat, what brand to wear, sun glasses to use, pens to write with, toys to play with etc. An effective advertisement can zoom the sale of even a third rate and useless commodity. NO business, trade or transaction can flourish without proper advertising and marketing. It is these advertisements that bring product within the notice of general public. Today lakhs of money, even crores, are spent in preparing two or three minutes of an advertisement.
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The art of advertisement is of course a modern blessing but it has reached and touched all possible heights. It has touched all the aspects of modern complexities and has complicated man’s life more. For even a simple pencil there are infinite potions which don’t provide a child with any solution but rather confuse him all the more. Myriads of products work up man’s brain play havoc with his pocket and assault his peace of mind. It is because of these advertisements that a whole new field of career and businesses have opened up. The branch of marketing solely depends upon this recent art of advertising along with other components. People exercise their imagination, feel the pulse of the people, what touches tickles them and what captures their mind and then create a whole new tantalizing world of fantasy, glamour and unreality to sell off real things. In fact, advertisers and advertisements play and encase upon the psychology of people in order to achieve their ends.
Even cinema have been affected by advertisement .What we call as traitors of movies, publicity of a movie is nothing but its advertisement to bring audience to the theatre. In this age of tough competition, one cannot survive without popularizing one’s business, product, and institution. It is then that advertisements come to one’s aid. It is through advertisements that people can popularize their business, talent, product or commodity. Without advertising, the world refuses to acknowledge the presence of a thing in today’s context. The sales of goods today depend upon the kind of advertising that back it. The hikes in sales depend upon the kind or quality of advertisement prepared to promote it. Does it cater to people, does it capture the attention of the target audience, is it successful in transmitting its massage and is it successful in drawing the audience to its product, compelling then to buy it.
But in being seen these days some advertisement are gradually crossing over from artistic sensibility and creati8vity to shabbiness, puerility and sometime ever indecency which hurt a person’s artistic sensibility and aesthetic sense. Advertisement should be made with great care as they are seen by all man, woman and children alike. Something children try to imitate what they have seen without realizing that they are breaking the code of conduct. Woman too are portrayed inartistically many time .Moreover, ever the public too need to be vigilant in their watching of advertisement or reading of them. They should stop need buying product which have cheap or double-meaning slogan or are being made without keeping in mind the social norms and morality. If used with sense, advertisement can prove to be entertaining as well as educative.