We thank you for your letter of ____________ (Date), but feel that you find our quotations for clips, computer and ring files on the higher side. We may again assure you that they are quite reasonable so as to allow you ample profit margins. Therefore, we cannot allow only additional discount to our usual rate of 28%. If we concede to your request then there would be hardly left any profit for us.
Despite the cost-rise in inputs, power rates and labour charges, we have kept our prices to the same level over two years. But soon we are thinking of on upward revision in our prices in view of the above mentioned factors. In fact, our prices are on lowering side and very competitive.
You have been our long and trusted customer and we would have not liked to refuse some additional discount, but in the prevailing circumstances, it is well-nigh impossible for us. We think you appreciate our position. We hope you will reconsider the matter and send your order at the price we have quoted.
We look forward to your early reply and order.
For (Company Name)