CBI is the centre for the promotion of imports from developing countries, operating since 1971 within the policy framework set by the Netherlands Minister of Foreign Affairs and the Minister for Development Cooperation.
SBI supports Small and Medium-sized Enterprises (SMEs) and Trade Promotion Organisations (TPOs) in developing countries in their promotion of exports to the European Union.
CBI Offers Export Marketing Services:
Based on up-to date market information and training and are organized in the form for Integrated Export Promotion Programmes for SME exporters and Bilateral Cooperation with TPOs.
Those seeking CBI marketing services should fill in CBIs exporter’s company profile form and provide all relevant information, such as prices, terms and product information. CBI market information includes CBI News Bulletin (11 times a year), containing market news and publication of offers.
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i. CBI guide Exporting to the EU, The Netherlands as the gateway to Europe
ii. Product market surveys for 85 product groups
iii. Trade documentation centre
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iv. Brochures and manuals on EU and environmental regulations
v. Green Buss (R) database on European trade-related environmental policy and technology
CBI training includes orientation seminars on export planning/management, trade promotion/marketing, and trade fair participation.
i. Management seminars for TPO staff on the organisation of collective trade fair participation
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CBI integrated export promotion programmes for six product groups/year consists of product market testing (special promotions) in the CBI Product Display Centre in Rotterdam
i. Product adaptation advice at the exporter’s factory
ii. Export marketing seminar
iii. International trade fair participation in the EU
Market entry services for International trade fair participation in the EU (for selected fairs other than those which are part of Integrated Export Promotion Programmes).
i. Consultancy for incoming missions
ii. Support to outgoing buying missions
iii. Individual assistance to visitors
iv. Assistance to trade and marketing centres
CBI bilateral trade cooperation includes trade cooperation agreements with TPOs in developing countries on integrated export promotion.
i. Trade promotion
ii. Business information and communication
iii. Training
iv. Market entry services
CBI multilateral cooperation with multilateral organizations (ITC/WTO) and European import promoting organisations (FORUM) to globalise trade promotion.