Approach of the retail salesman is quite different from the travelling salesman.
In fact, the job of the indoor salesman is comparatively easier. The counter salesman gets the customer automatically as they enter the shop with a prior intention to purchase goods or at least with a vague idea of making a purchase.
Further, prospective buyers come to the indoor salesman on their own, whereas, the outdoor salesman has to search for customers. Similarly, in case of need, assistance and guidance are readily available for the indoor salesman on the spot whereas such possibilities are rare in case of a travelling salesman.
Thus, a chance of losing sales due to serious mistakes is much lesser in case of the indoor salesman.
The prospective buyers usually enter the shop with the intention of making purchases. Therefore, the job of the counter salesman to motivate the customers for purchase is automatically reduced to a great extent. The customers, who come to the indoor salesman, are more or less aware of the products and some of their features. This is possible because of adoption of various sales promotion measures, like advertisements, window displays, etc.
The approach in case of retail salesmanship is therefore comparatively easy. When the prospect makes the approach, the salesman finds out his requirements easily and provides him the solution in the form of a specific product.
It is also easy for the counter salesman to push additional sales relating to the original purchases. The counter salesman generally gets all possible help and supervision from subordinates and superior because he remains close to them.