There was once a time when people looked forward to the lazy evenings. They had a simple choice of programs on Doordarshan. It was entirely up to them-to watch or not to watch the selected presentations.
Today, the Satellite and Cable Television has stormed the media world of information and entertainment. This fast and sudden change is a welcome surprise. Interestingly, now, the people don’t know what to watch and what not to watch. The Satellite network has made us reach far in generating enormous amount of information. STAR Television (Satellite Television Asia Region), has its diversified channels. The news on BBC channel is eagerly awaited.
Sadly enough the Doordarshan coverage is hardly satisfying as compared to the latest, immediate and in-depth news analysis on BBC Service. The nonstop Music Television; MTV, hits out at the latest top numbers; videos and once upon a time oldie goldies. Sports Channel, Star Sports and ESPN cover the line presentation of almost every event anywhere in the world.
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STAR WORLD with its Santa Barbara, The Bold and The Beautiful, Riviera, Remington Steele, Hill Street Blues, The Wonder Years, Talks shows and movies etc. hold the viewer’s attention. The Zee TV and Aaj Tak have also revolutionized the communication scenes in the country.
The whole set up is a threat to the Doordarshan. Today, undoubtedly, there is enormous variety and choices for TV viewers. The cable boom has presented a variety to satisfy the viewers who believe that change is the spice of life.